DIGITAL TRANSFORMATION FOR IBERO-AMERICA
RUBICÓN.
ALETI DIGITAL TRANSFORMATION OFFICE
Rubicón is ALETI’s strategic initiative to lead digital transformation in Ibero-America. Inspired by the historic crossing of the Rubicon, this office represents organizations’ irreversible commitment to innovate, integrate, and evolve. With a technology platform, regional teams, and a network of industry ambassadors, Rubicón connects needs with real solutions for companies in 19 countries.
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INTEGRATED COUNTRIES
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INTEGRATED CHAMBERS AND GUILDS
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KEY AREAS OF ACTION
AN ECOSYSTEM OF SUPPORT FOR TRANSFORMATION
WHAT WILL THE RUBICÓN PLATFORM OFFER?
- ● Free digital self-assessment..
- ● Personalized roadmap toward transformation.
- ● Smart provider search.
- ● Service rating and feedback.
- ● Job board and expert hiring.
- ● Legal, tax, and ISO certification services.
HOW WILL IT WORK?
- ● Step 1: Create your profile.
- ● Step 2: Complete a self-assessment
- ● Step 3: Receive technology recommendations.
- ● Step 4: Contact reliable providers.
- ● Step 5: Rate and track your digital progress.
BECOME PART OF THE REGION’S DIGITAL CHANGE.
BECOME A RUBICÓN AMBASSADOR
A Rubicón Ambassador is the key representative of the initiative in each ALETI member country, appointed by their guild organization. Their role is to lead, activate, and promote the Rubicón platform locally, connecting technology service providers and clients. They act as a facilitator between the Rubicón central office and their national ecosystem, coordinating launch activities, training, user recruitment, and strategic partnerships. Their presence ensures that digital transformation progresses with territorial relevance, guild commitment, and a regional vision.
SPONSORS
Federation of Information Technology Entities of Latin America and the Caribbean, Spain, and Portugal.
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